Just as a designer would hesitate to erect a house without a watchfully worked-out program, therefore a writer should be loath to begin a write-up before he has defined it completely. In planning for a building, an architect considers how large a home his client desires, how many rooms he must provide, how the area available might most useful be apportioned among the rooms, and what relation the rooms are to keep to one another. In outlining an article, likewise, a writer needs to decide how long it should be, what content it should include, how much space should be dedicated to each component, and how the parts should be arranged. Time spent in thus preparing a write-up is time well spent.

Outlining the topic fully requires thinking out the article from beginning to end. The worth of each item of the material gathered must be carefully weighed; its regards to every part and to the whole matter must be looked at. Since much of the success of the display will depend upon a logical development of the thought, the design of the elements is of even greater importance. In the last analysis, great writing means clear thinking, and at no period in the preparation of an article is clear thinking more necessary than in-the planning of it.

Beginners sometimes demand that it is easier to write lacking any outline than with one. Marketing is a tasteful online library for supplementary resources concerning where to consider this hypothesis. It truly does take less time to dash off an unique feature story than it does to think out every one of the facts and then write it. In nine cases out of five, however, whenever a author attempts to work out an article as h-e goes along, trusting that his ideas will arrange themselves, the effect is far from a clear, rational, well-organized presentation of his subject. The popular disinclination to produce a plan is generally based on the difficulty that many persons experience in deliberately considering a subject in every its various elements, and in getting down-in logical order the outcomes of such thought. Unwillingness to stipulate a subject usually means unwillingness to believe.

Along a write-up is dependant on two considerations: the range of the matter, and the plan of the publication for which it"s meant. A big issue cannot be adequately addressed in a short space, nor can an important concept be removed satisfactorily in a few hundred words. The length of an article, generally speaking, must be related to the size and the importance of the matter.

The deciding factor, but, in fixing the length of an article is the plan of the periodical that it is made. One common publication may possibly produce articles from 4000 to 6000 words, while the limit is fixed by another at 1000 words. It would be quite as bad judgment to make a 1000-word report for the former, as it would be to send among 5000 words to the latter. Newspapers also resolve specific boundaries for articles to be printed in particular departments. One monthly magazine, for instance, has a department of personality sketches which range from 800 to 1200 words in total, while the other articles in this periodical incorporate from 2000 to 4000 words.

The practice of publishing a line or two of reading matter o-n all the advertising pages affects along articles in several magazines. The writers allow only a page or two of each special post, short story, or serial to come in the first section of the journal, relegating the rest to the advertising pages, to get an attractive make-up. Articles should, consequently, be long enough to fill a full page or two in the first portion of the many posts and periodical about the pages of advertising. Some magazines use small posts, or "fillers," to furnish the required reading matter on these advertising pages.

Newspapers of the most common measurement, with from 1,000 to 1200 words in a column, have greater flexibility than magazines in-the subject of make-up, and may, therefore, use special feature stories of varied measures. The arrangement of adverts, even in the newspaper pieces, does not affect the length of articles. The only way to determine exactly the requirements of various newspapers and magazines is to count the words in articles in various departments..

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